Bradesco Capitalização
The objective here is to do a redesign on the old version of Bradesco Capitalização website. They use this website to attract users that are interested in buy Capitalization Titles, that are designed to a different kind of user when it come to Financial Products, its important to highlight for the user that this kind of product its not a type of investment and its used for a personal goal of the user.
How it was
They have on air a version of the website that its not in the Design System’s pattern, so the main issue was to update it and fix the user’s journey to buy new capitalization title, mainly for non-account holders, because the account holders journey as already redesigned. You can take a look on the previous design in the images below (click on it for better visualization):
Benchmark
and competitors analysis
The Product Team had an eye on the Competitors that offered the same product as we were working with. So the first step was making a benchmark and competitors analysis, so we could understand how they comunicate with the users. We picked 3 bank competitors to analyse, Santander, Itaú, and Caixa, the last one being a public bank, and Porto Seguro, that is a insurance company that offers financial products for their clients. After studying the four issues we compiled all the information to restructure the website’s information architecture and draw the new users journeys.
Home Page
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Products
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Subsection | Results
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Anchor navigation
To help our users navigation through the website, we used anchor points so he can navigate freely by the topics that he is interest in or go back to past ones. The Anchor Points is a functionality that is already used in others Bradesco’s pages so by the familiarity heuristic the users’ experience here must be improved by it.