Uhuu Release Page
As I are perceived some experience issues with our current release page, I started a research to create a new one, focusing on the user's experience and trying to facilitate the user's journey while selecting their tickets for the show.
Problem scenarios
Many complaints about the journey of ticket selecting;
Design out of date;
The ticket selector section must be improved.
Information Architecture and User's Journey
To start we needed to understand our information architecture, to visualize every type of event that we could have and which type of information that was going be displayed. So the first Figjam Chart we have single events, seasons, festivals, tours and multiple tours.
On the second Figjam Chart we have the user's journey coming from every touchpoint and how the user interacts with it.
Heatmaps and click analysis
To check the main points that needed to be studied we analyzed the heatmaps and clicking maps provided from Mouseflow. We selected two main events with a big amount of access and sales so we could get a bigger sample.
Ticket Selector Testing | V1 vs. V2
Design System
Release Page interface
